Crush Your Competition with SEO

So much business is now generating from online marketing in FT Lauderdale SEO 2018 and if you don’t have an online strategy in place, you are already behind the curve. This is why this article is here to give you online marketing steps that will help you bolster your online sales.

People use keywords to help them find your site. Then what are keywords? They are words that people type into search engines to find what they are looking for. For example, if you own a dog grooming company in FT Lauderdale, some of the keywords that you should use include ‘dog grooming’ and ‘FT Lauderdale’

However, you are going to have competition for those keywords, and this is why you need to have a good keyword strategy. You should look for those keywords with high search volume but low competition.

This means that people are searching for these keywords, but your competition has not optimized their sites for those words. Some of the best tools that can help you in your keyword strategy include Google Keyword Planner from Ad words and Wordstream.

Search Engine Optimization means that you create a website that is easily found by search engines such as Google, Yahoo, and Bing. To optimize your website, you should sprinkle your keywords throughout the content on your page including taglines, video titles, alternative text, your URL, in your subtitles, etc.

You want keywords to show up so that when a query is entered, the search engine will crawl your site and index your pages. The search engine will know that your site is relevant to those keywords and will direct traffic to your site hence increasing the chances that you will make a sale.

Social media is a huge and free online marketing platform that can help you increase your online sales. If you are not on social media sites like Facebook, Instagram, Twitter, LinkedIn and Pinterest, you need to be by the end of the day.

Social media enables you to connect and interact with potential and existing customers for free. Always remember that social media is the most popular online marketing tool nowadays.

Once you have leads coming into your site, you need to have a sales funnel structure that constantly pulls customer towards making a purchase, signing up or downloading something you want them to download. To achieve this, your website needs to have an easy to use customer experience that does not distract them from the final goal (the conversion).

The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action.

Use free sites such as Google Webmaster and Google Analytics to help you analyze and refine your online marketing strategies. Analyze your keyword strategy effectiveness and metrics such as your bounce rate.

This will help you change and refine your online marketing strategies with the ultimate goal of optimizing your traffic and conversions in mind on your Search Engine Marketing efforts. You want your message to your targeted audience as this will help you maximize your sales.

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